Case Studies
These case studies highlight my expertise in product development, design, and strategy, and provide valuable insights into my approach and the value I bring to the table.
1
The case study aims to evaluate the advantages and disadvantages of Uber, a prominent transportation network company. Uber revolutionized the ride-hailing industry and transformed the way people commute in many parts of the world.
2
As the Product Manager of Swiggy, I was recently faced with a concerning challenge - the app's rating on both App Store and Play Store had dropped from a commendable 4.5 to a disappointing 3.8 within a span of just Three weeks. Understanding the root cause of this sudden decline was crucial to addressing the issue promptly. In this case study, we delve into the problem, analyze potential causes, and propose effective solutions to regain customer satisfaction and improve our app's rating.
3
Enhancing Customer Loyalty and Retention for Swiggy | A User-Centric Approach to Problem Discovery in Swiggy’s Food Delivery App — A Case Study|
4
The project brief for Designers Content of the 1-pager| Increasing Swiggy Customer Loyalty and Attracting New Customers|Problem statement: Zomato has recently launched nationwide delivery. How can Swiggy increase customer loyalty and retention while attracting new customers in a competitive market with a similar product offering?
5
​Problem Statement (What):
Swiggy is experiencing a significant loss of customers migrating to alternative platforms. The current Week-over-Week (WoW) retention rate is 60%, posing a challenge to the company’s long-term success. The primary objective is to increase customer retention to 80% by identifying and addressing the issues driving customer attrition.
6
You are the Product Manager at Swiggy
Harsha, founder of Swiggy realized that users were leaving the platform and migrating to other platforms
Swiggy wants to increase customer loyalty and retain customers.
Swiggy wants to understand the user's pain points and requirements during the building process.
As a PM, you are asked to talk to the users and understand the problems and needs of the users
7
As a product manager, one of your important responsibilities revolves around creating and communicating product requirements effectively. A crucial tool in this process is the Product Requirement Document (PRD). In this blog post, we will delve into the significance of PRDs, their key components, and provide valuable tips to help product managers create an effective PRD.
